Digital Signage FAQ
Q1.What is Digital Signage?

A:DIGITAL SIGNAGE refers to the use of digital technology to send messages and images to displays in places frequented by the general public or specific groups. As we look around our daily environment, it is obvious that there are more and more digital messages around us. In the retail stores, digital signage is an electronic form of point-of-sale information- to replace posters, flyers, leaflets, and the other traditional marketing materials.

The content may inform customers, entertain them or guide them to certain purchasing decisions. Above all, it must enhance the quality of their shopping experience.


Q2.Why use Digital Signage?

A:All these considerations favor dynamic digital signage over traditional marketing papers.
•10x Eye-Contact grabbing capability
A dynamic sign has more than 10 times power to get your customers' attention. Once you have their attention, you have an opportunity to influence their buying decisions.

• Right Place , Right Time to deliver
The biggest headache for retailers on old paper poster is to make sure that signs are put up at the right time and in the right place. With digital signage, your problem is perfectly solved! It deals with continually changing information, rotating menus, seasonal changes or one-day sales. It also gives you the capability to provide regional or even site-specific content efficiently.

• Save Cost and Time
Eliminating the need to print and distribute static signs every time you change your campaign, you save on printing/distributing costs and processing time. What you will have is instant digital programming with informative and entertaining content.

• Targeting your Audience
DIGITAL SIGNAGE provides you a best tool to "narrowcast" to your audience by placing your signage players in the place that your targeted groups frequently visit by. It can help to maximize the return that stores and advertisement agencies have invested.


Q3.How does digital signage work?

• Control PC (server) sends digital media contents via Intra/Internet and uses dedicated software to remotely manage content updates, schedule changes, and compliance reporting.
• The Playback devices (clients) store digital content locally in HDD or Flash Disk.
• The media playback appliance deliver the output signal to a digital display (LCD).


Q4.How does digital signage work?

A:DIGITAL SIGNAGE is the best tool for those who are looking for a way to increase brand awareness and increase sales among supermarket shoppers. While customers are looking for their favorites in aisle or queuing for check-out, it is a great time to draw their attention to what message store wants to send. Other places such as shopping mall, museum, and elevator are all excellent for digital signage applications.


Q5.What digital signage solution does Winmate provide?

A:Currently Dicoll has Media Player, Media Signage, and Multi-media (M&M) Signage System in digital signage product line.


Q6.Which digital signage products support split screen?

A:Both Media Signage and M&M Signage system support split screen display.


Q7.What media format does Media Player/Media Signage/M&M Signage System support


Q8.What media format does Media Player/Media Signage/M&M Signage System support?

A:Use software to transform video format to AVI or MPEG.


Q9.How to update media content?


Q10.Does Media Signage or MM signage system support Macromedia Flash?

A:No


Q11.Which one can I add motion detect?

A:Motion Detect is only available in Media Player.


Q12.Can I add touch screen in all digital signage products?

A:Not all of them. Touch screen is only available in M&M Signage System


Q13.What is the operation temperature?

A:0 to 40 centigrade, humidity 5-85% @ 40°C


Q14.Can I update media content through wireless LAN?

A:Yes. For Media Signage and M&M Signage System, as long as you have wireless module installed.


Q15.Can I use widescreen (16:9) display for media playback?

A:Yes.


 

Q16. What panel size is available in digital signage products?


Q17. What panel size is available in digital signage products?

A:256MB is the standard storage for Media Signage, and M&M Signage System.Bigger Capacity CF card and 2.5” HDD are also available upon request.


Q18. Is controlling software included in the package?

A:Yes. Software used to edit media playlist and transfer is included in Media Signage and M&M Signage System package.


Q19. Is API library available in all digital signage products?

A:No.Dicoll only provides Media Signage API library to customer.


Q20.What is the max resolution supported in Media Player/Media Signage/MM signage system?

A:It basically depends on the resolution that your panel supports.